Sana Kliniken
Corporate Identity
Corporate Identity
Sana Kliniken AG is the third largest private clinic group in Germany with more than 50 hospitals, one of the most important providers of integrated healthcare services.
wirDesign has developed a flexible and multifaceted corporate design for the Sana hospitals, which works without rigid rules.
The aesculapius with snake is the base of the design. Derived from the "Sana-S", quarter circles and quarter arches form the smallest components of the new design principle. In various compositions, the »Bits and Bows« create a multi-faceted, unmistakable look that is both emotional and approachable.
Brand Consulting: Michael Rösch
Art Direction: Stefano Conzatti
Design: Dorothee Lindlar, Alexander Reinl
Desktop Publishing: Marc Friederici, Anne Meyer
Account Management: Tanja Schulz
